Blog Post 2- Images and Their Intended Audience

http://inventorspot.com/articles/amazing_sports_ads_7472

     For this assignment, I found three Nike advertisements that share a common theme of running. Each of these ads are intending to reach a particular audience. The audience can be of people who like sports, Nike, running, or perhaps simply working out. Also, depending on the individual themselves, I believe these ads are targeted at athletes, boys or girls, and people who are ages between 10 and 50. I suggest such a wide range of ages because, as I said before, depending on the individual will explain whether or not these type of ads will catch their attention. For example, my father, who is 42 years old, would be drawn in to look and think about these ads. This is because he enjoys working out, loves sports, and buys Nike products. However, my grandfather, who is 82 years old, works out more than I do. He walks and stretches every single day but I am sure he would not be of interest to these type of advertisements because of his age and the fact that he may get an idea that he could never look like one of these athletes, no matter if he wanted to. My grandfather may glance at one of these ads and have no interest or thoughts towards it, whereas my father would have some type of response to the image mentally, and if it affected him enough, he could react towards it and go work out or run that same day, as I would do myself if I were to see these images. I believe Nike's goal is to reach out to people who want to look like an ideal athlete, as they are shown as an example in these ads. Nike is trying to give off an idea to their audience that if you wear Nike products (meaning they want you to buy Nike products), go out and run like these athletes shown, then you will be in shape and get a body similar to the people displayed on these images. The third advertisement shown on my blog may target an audience of men more than women because they are referring to football players. The images gives off an idea that if you run and get yourself in shape, then when or if your football team goes into overtime you will be able to have the same intensity and energy as you did in the beginning of the game because you are in shape from running. However, I still think it signals the same theme as the other images, as they show an image pertaining to the idea of just running.



http://inventorspot.com/articles/amazing_sports_ads_7472




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